Brand Identity
Give your business a visual identity people recognise and remember. We create connected brand systems that express who you are across every touchpoint.
What we design
Four connected foundations that give your brand a clear and consistent visual identity.
Logo Systems
A versatile primary logo, supporting variations, and brand marks designed to work across different sizes and formats.
Typography systems
A considered selection of typefaces, styles, and hierarchies that brings personality and clarity to your communication.
Colour Systems
Distinctive colour palettes with practical combinations that keep your brand recognisable across digital and print materials.
Brand guidelines
Clear instructions and examples that help your team apply the identity consistently as your business grows.
How we Work
Discovery & Strategy
Deep-dive workshops to uncover objectives vision
01
Design
Premium UI/UX, engagement-focused
02
Development
Build scalable, high-performance apps
03
Launch
Seamless deployment, speed & visibility
04
How we Work
STEP #2
Strategy & Creative Direction
We define your brand’s personality and visual direction, using focused references to align the creative work with your positioning.
STEP #4
Guidelines & Final Delivery
We prepare the approved brand assets, organise the final files, and document how to use your identity across agreed applications.
STEP #1
Discovery & Brand Understanding
We explore your business, audience, and existing identity to understand what your brand should communicate and where it needs to change.
STEP #3
Identity Design & Refinement
We develop logo concepts, typography, and colour palettes, then refine the selected direction into a connected visual system.
Numbers Behind Our Work.
150+
Projects
Delivered
8 yrs
Design & Development
Experience
90 +
Businesses Served
4.9★
Average Client Review Rating
Tools We Use to Build Distinctive Brands
From early creative exploration to organised brand assets, our toolkit supports every stage of identity design.
Figma
For exploring visual systems, presenting brand directions, and demonstrating how your identity works across digital touchpoints.
ChatGPT
For exploring messaging ideas, organising discovery insights, and supporting early brand language development.
Adobe Illustrator
For creating precise vector logos, brand marks, custom graphics, and scalable artwork for digital and print use.
Adobe Photoshop
For refining imagery and creating realistic mockups that show your identity across packaging, stationery, and digital materials.
Midjourney
For exploring moodboard imagery and visual references that help communicate an initial creative direction.
Notion
For organising brand decisions, project feedback, and supporting documentation in a shared workspace.
Words from Clients.
5.0 Reviews
Complete Brand Identity
“We knew what our business stood for, but our visuals never expressed it clearly. YODO brought the pieces together into an identity that feels considered, consistent, and true to us.”
Rachel Bennett
Founder, Fernwell Studio
5.0 Reviews
Brand Refresh
“We wanted to evolve our look without losing what customers recognised. The team listened carefully and gave us a refreshed identity that still feels familiar, with much more flexibility.”
James Carter
Director, Brackenfield Co.
5.0 Reviews
Logo & Brand Guidelines
“The final files were organised, and the guidelines made everything easy to understand. Our team now has a clear reference for keeping presentations, social posts, and marketing materials consistent.”
Sophie Turner
Co-Founder, Lindenvale Goods
Everything You Need to Know Before We Start
Get clear answers about building a new identity, refreshing your brand, and using your finished assets.
How do I know if my brand needs a new identity or a refresh?
A refresh can help when your brand still represents the business but needs better consistency or updated visuals. A new identity may suit a bigger change in your audience, positioning, or services. We review your current brand before recommending the scope.
What is included in a brand identity project?
A typical project covers a logo system, typography, colour palette, and brand guidelines. Your proposal specifies the concepts, revisions, applications, and file formats included, along with any additional work such as packaging or stationery.
What if I already have a logo but need the rest of my branding?
We can build a supporting identity around your existing logo. We review how it works across different formats, then develop complementary colours, typography, and design elements to create a more consistent brand.
How do you make sure the identity reflects my business?
We begin with your audience, values, positioning, and goals. These discussions guide the creative direction, giving us a clear basis for explaining design choices and reviewing whether the identity represents your business.
Will I be able to give feedback on the brand concepts?
Yes. We present the agreed concepts with an explanation of the thinking behind them. Your feedback helps us refine the selected direction within the revision rounds defined in your proposal.
Can you help if I do not know what visual style I want?
Yes. You do not need to arrive with a finished direction. We use discovery discussions, visual references, and moodboards to explore suitable approaches and establish a direction together.
Will I receive brand guidelines when the project is finished?
Yes, brand guidelines are included in the complete identity package. They explain logo usage, colours, typography, and agreed supporting elements, with examples that help your team apply the system consistently.
Can you apply the new branding to my website?
Yes. Website updates can be scoped alongside the identity project or planned as a separate phase. We review the pages and assets involved before defining the design work, development requirements, and price.
Clear Pricing for Your Brand’s Next Chapter
Choose a focused brand update, a complete visual identity, or ongoing support for your brand materials.
Sprint
Focused support for an existing logo, a colour and typography refresh, or a specific brand application.
$750/ Starting from
For a clearly defined brand design task.
Includes :
- Existing identity review
- Selected visual refinements
- Agreed brand application
- Final artwork for the selected scope
MOST POPULAR
Project
A complete visual identity for a new business or an established brand ready for a fresh direction.
$2,500 / Starting from
For a complete brand identity scope.
Includes :
- Brand discovery and creative direction
- Primary logo and supporting variations
- Colour and typography systems
- Brand guidelines and final asset files
Partnership
Ongoing creative support to keep your brand consistent across campaigns, content, and business materials.
$1,500 / month
For an agreed monthly design workload.
Includes :
- Prioritised brand design requests
- Marketing and presentation materials
- New brand applications and assets
- Regular creative reviews